Hi, I'm Beth 🌻

I focus on helping pre-Product Market Fit companies figure out their Growth Model through a Customer-Led approach.

I work with deep JBTD interviews, create value-propositions, draw growth models, customer journeys and customer lifecycles, and specialise in organic growth and content marketing.

Why are we, a 15-year-old company, working on our value proposition?

Why Jeff Bezos’ Antitrust Statement is a Masterclass in Convincing Narrative Structure

How we manage our content marketing in Notion

The Uncanny Valley of email

Cultural marketing can update your content strategy

You already have your ideal customer

How to build personalised onboarding sequences

Company Value: An Alternative Approach

Or get in touch

Thank you!